Moment of madness saves a bro!
Well not really. But a great advert nonetheless. I stumbled upon this brilliant little marketing piece from a firm that is not one of the big dogs. YET...
Loaded with enough sarcasm to shoot down a small plane, this advert is brilliant.
It's not so much an attack on the jock stereotype which has smashed its way *insert Hulk reference* into our world as a fitness sub culture, but more on how we approach advertising and what catches our attention. And the irony is that the jock is who they are targeting. Mind blowing.
The team behind this have nailed an advertising campaign that has to date seen no fewer than 720 000 views... In one week.
Worth a watch. Save a bro.
Oh and its a real product. Which impresses me even more. Bro.
Watch this group - they ( and this video. And the bros) are going to be huge. Bro.
Till next time
Stay crazy
@jasonmccall01