Hold a Coke with your Boobs Challenge
This is probably the weirdest breast cancer awareness campaign we've seen. Warning: Graphic images and definitely NSFW.
Step aside ALS Ice Bucket Challenge and Neknominate, the weirdest challenge has hit the internet!
The 'Hold A Coke With Your Boobs' challenge may seem a bit in your face - and it is - but it's actually for a good cause.
Women overseas have started the 'Hold A Coke With Your Boobs' challenge to encourage people to donate to breast cancer research.
Europe is getting into it the most, but other countries are getting on board, check out a compilation of the best challenge entries...
Warning: Graphic images!