George's Video of the Week

This week we look at a new phenomenon in marketing ExFEARential! You might have seen the following videos, where brands put people into a situation they believe is real, and then create a scenario that makes them think something else is happening, more often than not it involves invoking a fear response.  

LG created this amazing Meteor prank! These people actually thought that they were having a real interview! This advert was conceived to show how realistic the latest LG TV is. 

 

Most of us have become somewhat bored by the traditional movie trailer. In order to advertise the new Carrie movie, this is what they did! If you experienced what you thought was a real "Carrie" moment in your local coffee shop how would you react?

 

John St. took it a step further, and made the best parody advert ever about this marketing trend! This is my video of the week!

 

If you have great videos to share, email me at [email protected]