More women want purpose over profit, says WWF fundraising head
As South Africa marks Women’s Month, the World Wildlife Fund says women are leading the fight to protect nature.
As South Africa marks Women’s Month, the World Wildlife Fund says women are leading the fight to protect nature.
Head of Individual Fundraising, Michelle Govender, says many South African women are shifting from profit-driven careers to purpose-driven work.
She made this move years ago. " I spent many, many years in the corporate marketing world selling products and building brands that actually just ended up in landfill.
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It was not fulfilling to me, and I reached a point where I wanted to do more than just sell a product. I wanted to sell an idea. I wanted to sell impact, and so for me, joining wwf South Africa wasn't just a career move.
"It was me shifting my values."
Govender wants women to have a seat at the table where the decisions that are made impact communities, children, the planet – and its future.
" The truth is that protecting nature in South Africa is not a luxury. It's a necessity. And let's be real, most people aren't thinking about wetlands or plastic pollution or rhinos over breakfast, but the kicker is that saving nature is actually saving ourselves. Conservation isn't a nice to have. It's now become the frontline defense against climate, chaos, water shortages."
