SA celebs throw their weight behind helping children in need
According to Stats SA, approximately 70% of learners walk to school every day, many of whom walk barefoot or with damaged shoes. The #KrushGoodness project aims to make a difference - one step at a time.
The latest celebrities and media personalities to throw their support behind the #KrushGoodness project are Thembi Seete, Ayanda Thabethe, Leanne Manas, Brent “Good Things Guy” Lindeque, Shona Ferguson and Heather Hook.
The #KrushGoodness project will see 20,000 children across South Africa receiving a brand new pair of school shoes to better equip them for the school year ahead.
Miantha Roux, Marketing Manager of Clover Beverages is thrilled to have even more well known and loved South African personalities on board with the project.
“The response we received from South Africa upon announcing that the #KrushGoodness project was back for a second year was phenomenal. And to now have even more celebrities who represent goodness joining us as part of the #KrushGoodness Krew is something very special and will allow us to spread the goodness even further,” says Roux.
In October 2018, Clover Krush announced that the #KrushGoodness project had returned and the brand put out a call for South Africans to nominate schools whose children are most in need of school shoes. In December 2018, it was announced that 20 schools that received the most nominations came from Gauteng, Limpopo, Mpumalanga, KZN, Eastern Cape and Western Cape.
Over the next few weeks, the 20,000 pairs of Smart Steps school shoes will be distributed across these nominated schools. Seete, Thabethe, Manas, Lindeque, Ferguson and Hook join fellow celebrities Connie Ferguson, Zenande Mfenyane, Rami Chuene, Lalla Hirayama, Letshego Zulu and Dineo Ranaka as part of the Krush Goodness Krew who will visit the various schools.
The shoe partner for the campaign is Smart Steps by Novita Shoes. In addition to being Proudly South African, Smart Steps are strong, reliable, tough and comfortable – the ideal shoe for young learners.
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