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KZN opens its heart to the province’s less fortunate children

Residents and businesses from all around KwaZulu-Natal spread love, hope and joy today, generously contributing to East Coast Radio’s Toy Story with Game during special live broadcasts. 

East Coast Breakfast broadcast live from the Liberty Midlands Mall from 6am to 9am; Msizi James did the 9am to 12pm show from the South Coast Mall at Shelly Beach; Jane Linley-Thomas interacted with fans at the Inkwazi Boardwalk Mall in Richards Bay and Zaba and Rory rounded off the live broadcasts at Newcastle Mall in Northern KZN.

People of all ages and backgrounds visited the special broadcasts to donate a new toy, to take photos (and selfies) with their favourite presenters, and to share a piece of East Coast Radio’s birthday cake!

All toys will be distributed to children in state-owned hospitals, clinics, children’s homes and crèches. Hospital visits get underway next month, with the East Coast Radio and Game teams visiting health facilities on the north coast (16 November 2016), south coast ( 23 November 2016), the Midlands ( 30 November 2016) and in the greater Durban area (7 & 14 December 2016).

This year, every cent of the funds donated to the campaign will be channelled into the Game AmaLunchbox project that is aimed at feeding children from disadvantaged backgrounds.  This project was launched in 2008 to curb the detrimental effects of hunger on the educational development of children – hungry children cannot concentrate on schoolwork. The AmaLunchbox project provides disadvantaged schools nationwide with the facilities to allow them to prepare nutritious meals in hygienic conditions.

All Game stores have collection boxes. Schools and business can request a Toy Story collection box by emailing [email protected]

Further info, including banking details, available at

Toy Story

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