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Toy Story 2017: There’s no telling where a toy might take them

Imagine having the power to potentially help shape the course of a disadvantaged child’s life. East Coast Radio and Game believe that just by donating a new toy, during this year’s Toy Story campaign, you have the ability to fuel a child’s imagination and even inspire them for a lifetime.

Toy Story 2017_Body

East Coast Radio’s Toy Story with Game, now in its 17th year, will again provide joy through toys to thousands of children in government hospitals, children’s home and crèches across KwaZulu-Natal.

Over the next six weeks, all Game stores in the province will have collection boxes where you can donate new toys. Collection boxes can also be requested by schools or businesses. These donated toys are then distributed at paediatric wards in state-owned facilities across the province. 

East Coast Radio’s General Manager Boni Mchunu tells of seeing the sheer delight on the tiny faces of the recipients.

She says the campaign would not be possible without the generosity of the people of KwaZulu-Natal and the various stakeholders. Durban Deliveries will collect all toys donated to the campaign from the Game stores and collection points, while Gift of the Givers will assist with the sorting and storage of all the toys. 

Hirt and Carter produce the toy story boxes and Verigreen supply the bags to pack all the toys for delivery. The Red Cross Air Mercy Services help to deliver toys to areas that are inaccessible by road. 

Aside from the toy donations, you can also make cash donations. Every cent of the funds donated to the campaign will be channelled into the Game AmaLunchbox project. Marketing, PR and CSI Manager at Game, Elisabeth Ric-Hansen explains the project, “Game aims to curb the detrimental effects of hunger on the educational development of children by providing disadvantaged schools nationwide with mobile kitchens which contain facilities that permit them to prepare meals for their students in hygienic conditions.  With full tummies, the children are afforded the opportunity to give school their best shot.”

If you would like to get involved contact [email protected] to receive a collection box. To donate, drop off a toy at any Game store or make a cash donation via EFT into the Toy Story account. The banking details are as follows:

FNB Commercial (Gateway Branch)

Branch Code: 250108 

Acc no. 622 224 283 37

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