When you buy a toy at the shop, to you it’s just a toy – it’s
a remote car, it’s a tea set, it’s a stuffed animal, but to a child who’s
never been given a toy, it’s a wish come true.
When you buy a toy at the shop, to you it’s just a toy – it’s a remote car, it’s a tea set, it’s a stuffed animal, but to a child who’s never been given a toy, it’s a wish come true.
East Coast Radio’s Toy Story Campaign with Toys R Us & Babies R Us aims to make wishes come true for little people across KZN one toy at a time.
Grant a wish for a child simply by donating a new toy at any Toys R Us and Babies R Us store or at the ECR house in Umhlanga between 22 October and 06 December 2019.
All the toys collected will be donated to underprivileged children in government hospitals, orphanages and children’s homes in KZN.
To make a profound and sustainable change to lives of little ones, this year the cash donations will go toward a school in need that is identified by the Department of Education.
How to get involved in this heart-warming initiative
1. Donate a new toy at any Toys R Us & Babies R Us store across KZN or drop off a new toy at the ECR House in Umhlanga.
2. Have a collection box at your office or school. If you would like a collection box, please send an email to [email protected]
3. Make a cash donation through the following means:
East Coast Radio Charitable Association
Bank: FNB Commercial
Branch Number: 250108
Account Number: 62222428337
Reference: Toy Story 2019
All donations will go towards an underprivileged school identified by the Department of Education.
Watch highlights from last year's Toy Story campaign below:
East Coast Radio’s General Manager, Boni Mchunu says that the Toy Story campaign is one that she is particularly passionate about as it addresses an imminent need in our country; education.
"Every year during this time I feel a new sense of pride as I know that every year KZN come out in their numbers to support this life changing campaign. Last year we were able to make prominent upgrades to four underprivileged schools to help make their learning experience an easier one. We also collected and handed out over 10 000 new toys to children in our province, making their festive season a joyous one. This year with the help of KZN we hope to make an even bigger impact," said Mchunu.
Catherine Jacoby, Toys R Us Babies R Us Marketing Manager adds, "Toys R Us Babies R Us is so proud to be partnered with East Coast Radio and with the Toy Story Campaign. A campaign that brings so much of joy and happiness to little children from all walks of life, something that we Toys R Us Babies R Us pride ourselves in doing," said Jacoby.
The launch of the East Coast Radio Toy Story campaign in partnership with Toys R Us & Babies R Us took place at the East Coast Radio House in Umhlanga with a number of celebrities and influencers in attendance.
Check out pics below:
The campaign is now in its 19th year and together with the support of KZN, has touched the lives of many across KZN.
Make a donation today and help make a wish come true, one toy at a time.
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