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East Coast Radio and Game are spreading joy across KZN

East Coast Radio’s Toy Story with Game has kicked off, aimed at giving joy with toys to every child in a government hospital, children’s home and crèche in KwaZulu-Natal. Now in its 16th year, the campaign is one of the longest-running annual CSI initiatives in KwaZulu-Natal.


Over the next six weeks, the campaign will collect new toys for distribution at paediatric wards in state-owned facilities across the province.


This year, every cent of the funds donated to the campaign will be channelled into the Game AmaLunchbox project that is aimed at feeding children from disadvantaged backgrounds.  This project was launched in 2008 to curb the detrimental effects of hunger on the educational development of children – hungry children cannot concentrate on schoolwork.The AmaLunchbox project provides disadvantaged schools nationwide with the facilities to allow them to prepare nutritious meals in hygienic conditions.

Last year, residents and corporates across KZN helped make a difference in the lives of the province’s ill and disadvantaged children, by raising more than R1.5 million for East Coast Radio’s Toy Story with Game and donating more than 101 000 new toys.


If your school or business would like a collection box, kindly email [email protected], toys can also be dropped off at East Coast Radio House or at any Game store. 


If you would like to make a cash donation please find our banking details here: 


First National Bank


Account number: 622 224 28337


Last day to donate will be on 2 December 2016.

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