#BreakfastBigHits: Did you notice this cheeky billboard on Durban's freeway?
Every quarter we will bring back five pieces that had the most hits online. This one got us doing double takes on the Durban freeway.
Earlier this year, a listener called in after seeing what could be the most ingenious form of advertising ever seen on Durban's N2 Southern Freeway.
Read: Have you noticed this cheeky billboard on Durban's freeway?
Here's what she had to say:
The Southern Freeway is one of Durban's busiest routes, so to place a billboard along that highway is a very smart business move to make. We found this billboard by a reputable online streaming entertainment company who definitely made the most out of the great exposure.
So here it is:
Ingenious, right?